Mass Media Today a Summary - 1563 Words

THE MASS MEDIA TODAY: DISCOURSES OF DOMINATION OR DIVERSITY? : SUMMARY The thesis written by Teun A. Van Dijk talks about how the western media takes a one sided view- portraying minorities, immigrants etc in a negative light while still trying to prove itself independent of any bias. He explains that although neo-liberal discourse may now be prevailing, but it also exhibits conflicts and contradictions. The optimistic rhetoric of a New World Order after the Cold War is replaced by deep-seated doubts about how to manage current world problems. While the deeper causes of various political events in the south and the East also affect the North, we are also facing an Increasing ethnocentrism and racism in Europe and North America as people†¦show more content†¦This is the essence of persuasive social power, and typical of the power of the media and of other types of public discourse. Another important factor under media power is access. Which groups have more or less access to the media, and what are the consequences of such access for media dis course? Ordinary people have active access only to everyday conversations with other people and passive access to the media. The elites, on the other hand, are literally the groups that have most to say in various social situations and institutions. They are the ones that have preferential and active access to public discourse, in general, and to that of the media, in particular It follows that the role and power of the media should be defined both, in terms of the mind control of the public (including the elites), and in terms of the management of the very conditions of this influence.: who controls media discourse, how is access managed, and what are the relations between media elites and other power group. Ideological Control: ideologies are like â€Å"the schemata that groups have about themselves and about their position in the social structure† explains the writer- Ideologies control the opinions about social events represented in personal models of social actors; these models, finally, govern the specific social practices of social actors- So, where do different models come from? Models are mental representations of experiences; they are inferred from social perception andShow MoreRelatedAnalysis Of Major Themes Of Chomsky s Manufacturing Consent948 Words   |  4 PagesAmericans tend to put stock in varied forms of mass media. From Disney to Gannett we grow up with selective views of the world and shaped opinions based on TV ratings. There are many theories on hegemony in American society. Dr. Noam Chomsky, a preeminent authority in 20th century political philosophy, discusses how news media is a tool for disseminating propaganda provided by the powerful elite in his boo k Manufacturing Consent. He discusses how American mass media is a tool of democracy to placate the majorityRead MoreFahrenheit 451 Analysis798 Words   |  4 Pagescommentaries on the social conformities throughout the novel. Like political conformities, social and ideological conformities are also common motifs in dystopian novels. Social limitations can be identified in multiple instances, including the mass media that constantly brainwashes the viewers to aspire and conform to the governments image. In simpler terms, the social conformity in the novel is that everyone must be equal and have the same values, goals and opinions. If you have different idealsRead MoreFarenheit 451 by Ray Bradbury1171 Words   |  5 Pageswithout themselves without technology. 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Society has a profound effect on many people, making the m feel insecure about their own bodies. The mass medias use of such unrealistic images sends an implicit message to men and women that to be considered good looking they must partake in unhealthy diets, extreme exercises and unhealthy body modification enhancers, which in turn can have detrimentalRead MoreEssay studying media1100 Words   |  5 Pagesexperience, comes to us through the media. Media studies gives us the tools to respond thoughtfully and critically to media content, and recognise media productions as deliberate constructions rather than windows on reality. The ‘mediated’ society in which we live, is heavily shaped by the transfer of information. Many of our values, our ideas, and our knowledge of the world come from beyond our individual daily or immediate experience, usually via the media. They play a vital role in democracyRead MoreHow Marketers And Media Companies View You872 Words   |  4 Pages How Marketers and Media Companies View You Shaunna L. Roth University of Missouri St. Louis September 10, 2016 â€Æ' ABSTRACT Convergence in media is extremely important. (1) Media convergence is the flow of content across multiple media platforms. (2) There are three elements for convergence to occur in mass media; corporations, content and computers. Media companies and marketers target and segment their audience. Psychographics plays a role in audience segmentation. In order for the consumerRead MoreComparing Static And Dynamically Generated Content Systems1419 Words   |  6 Pagesau Executive Summary This paper displays a benchmarking investigation of dynamic substance generation techniques strategies. To the best of our insight, this is the primary study to assess such an expansive scope of dynamic substance advancements utilizing an assortment of Web server programming. 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